Low Cost Marketing for the Martial Art School

Pocket-size so you can carry it everywhere!

Grow your martial art school without breaking your budget! The Low Cost Marketing for the Martial Art School handbook is packed with hundreds of free and low cost marketing ideas on a wide variety of topics including:

ADVERTISING: 42 ways to pump up your ads
PROMOTION: 25 ways to promote your events
PUBLICITY: 21 ways to master public relations
IMAGE BUILDING: 28 ways to polish your image
NICHE BUILDING: 17 ways to establish your speciality
CUSTOMER SERVICE: 30 ways to provide awesome service
SERVICE BUILDING: 20 ways to improve your staff
ONLINE TOOLS: 38 ways to power up your website
STUDENT RECRUITING: 23 ways to bring students in the door
STUDENT RETENTION: 28 long-term student retention tools
MERCHANDISING: 20 keys to generating product sales

BONUS: Discover how to create a professional marketing plan

Editions: Kindle, Nook, iPad, Android, Softcover

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Power Breathing

Power Breathing is an excellent way of improving lung capacity, strengthening the core muscles of the torso, increasing stamina, reducing stress and channeling inner energy. It's principles can be applied to martial arts training, yoga, tai chi and many aerobic sports. 

Sang H. Kim teaches you breathing exercises that you can do anywhere, in as little as sixty seconds, to increase your fitness level, tap into your internal energy and increase your inner power.

New to breathing exercises? Start with Gentle Breathing, a simple way to reconnect with your body. When you're ready, the core Power Breathing exercises of Steady, Staccato and Explosive breathing combine to create a total body energizing workout that will leave you feeling refreshed and revitalized. 

Finally, give attention to problem areas with Healing Breathing – ten exercises to release tension and promote flexibility through controlled breathing. 

Beyond the exercises and workouts, this book also explains how and why Power Breathing works and how you can get the most out of your breathing practice. It includes variations to make the exercises less strenuous or more challenging depending on your fitness level and walks you step by step through each breathing method using photos, illustrations and easy to understand instructions. 

Author: Sang H. Kim

Editions: Kindle, Nook, iPad, Android, Softcover

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Also available: Power Breathing video

Taekwondo Kyorugi: Olympic Style Sparring book

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“Very good manual for drills, attacks and counters for the beginner and also the advanced student. For an instructor, the book is invaluable. Jam-packed with drills of all sorts, sparring classes will never be dull again. ”
— Marcelo K. Sarkis

Taekwondo Kyorugi: Olympic Style Sparring is classic how-to text on taekwondo sparring. Written by Korean Olympic Gold Medalist Kuk Hyun Chung, former WTF Deputy-Secretary General Kyung Myung Lee and Renowned Martial Arts Author Sang H. Kim, it is a direct translation of the original Korean text. 

Learn the skills, drills, strategies and methods used by Korean coaches and competitors for years, including: 

  • footwork and kicks 
  • hand target drills and heavy bag workouts 
  • coaching 
  • combinations 
  • strategy and opponent analysis 
  • conditioning and weight control 
  • competition tips 
  • scientific analysis of scoring 
  • 120 photos of techinques and exercises

Authors: Kuk Hyun Chung, Kyung Myung Lee, Sang H. Kim

Editions: Kindle, Android, Softcover

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Combat Strategy

Combat Strategy is a one stop reference for the tactics & strategies of realistic unarmed combat. Regardless of style, this book is considered the authority on fighting strategy by some of the top martial artists in the world.

Learn the keys to mastery including: 

  • distance control and range fighting 
  • direct attack, initiative attack, indirect attack and counterattack 
  • mental conditioning 
  • footwork 
  • feinting and concealing 
  • adaptation 
  • combat rhythm and timing 
  • coupling force and circular force 
  • psyching-up 
  • tactics and defensive principles

Author: "Hanho" Sang H. Kim

Editions: Kindle, Nook, iPad, Android, Softcover

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Martial Arts Drills

“I’ve used some of the drills and the students all enjoyed them.”
— Sifu Bates

Looking for martial arts drills? Martial Art Drills has over 300 martial arts drills and games for individuals, partners and groups. 

This concise e-book is divided into six categories, making it easy to quickly find the type of drill, game or idea you're looking for:

  1. Conditioning: Fun ways to strengthen, stretch and condition the body
  2. Basic Movements: New ideas to take the repetition out of practice including drills for individuals, partners and groups
  3. Self-Defense: Exciting drills to make self-defense practice more realistic
  4. Forms: Unique ways to reduce boredom on the road to perfection
  5. Sparring: Exciting tips to pump up sparring practice
  6. Mental Training: Unique suggestions for training the mind with the body

Excerpted from the Martial Arts Instructor's Desk Reference 

Author: Sang H. Kim

Editions: Kindle, Nook, iPad, Android,

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Tae Kwon Do Palgwe Poomsae

Tae Kwon Do Palgwe Poomsae is a complete guide to the Palgwe Poomsae (forms) of Taekwondo. Grandmasters Kyu Hyung Lee and Sang H. Kim have combined their extensive knowledge of traditional taekwondo forms to teach you not only the 8 official Palgwe poomsae, but the meaning of the forms, the principles of Poomsae performance and the philosophy that underlies the techniques.

Each Poomsae is thoroughly illustrated with clear and technically precise photos. The instructional text is supplemented with information about the meaning, movement line and symbol of each of the taekwondo forms as well as the correct execution of each new movement introduced in the form. 

The following Poomsae are included:

  • Poomsae Palgwe Il Jang

  • Poomsae Palgwe Ee Jang

  • Poomsae Palgwe Sam Jang

  • Poomsae Palgwe Sah Jang

  • PoomsaePalgwe Oh Jang

  • Poomsae Palgwe Yuk Jang

  • Poomsae Palgwe Chil Jang

  • Poomsae Palgwe Pal Jang

 Author: Kyu Hyung Lee, Sang H. Kim

Editions: Kindle, Nook, iPad, Android

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1001 Ways to Motivate Yourself and Others

Inspiration + Practical Applications

“Practical strategies for boosting your motivation.”
— Bottom Line Business

Motivation is the key to success in life, particularly in the martial arts. Students need motivation to achieve their goals. Instructors need motivation to give their best to every class. And more importantly, every instructor must understand the keys to motivating their students to stay focused and enthusiastic in their daily workouts. 

This book is divided into two types of motivation: the inspiration section, with hundreds of motivational sayings to inspire you and the application section, with hundreds of specific things you can do to get motivated or motivate others. It also includes the theory of motivation and the difference between good and bad methods of motivating others.

Author: Sang H. Kim

Editions: Kindle, Nook, iPad, Android, Softcover

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The Art of Harmony

This collection of inspirational passages and anecdotes blends the common-sense thinking of western philosophy and the mystical wisdom of eastern disciplines. It is based on the belief that our journey through life is most peaceful and fulfilling when we learn to recognise and take charge of our chosen destiny, knowing when to direct the flow and when to yield to it. Organised in an easy-to-read format and grouped by subjects such as truth, chaos, freedom and wisdom, this book encourages each reader to freely discover his or her own road to inner harmony.

Author: Sang H. Kim

Editions: Kindle, Nook, iPad, Android

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“A great meditation aid. The verses are organized into thematic chapters, making it easy to find one that suits your mood. Just don’t let anyone borrow your copy - I did and had a tough getting it back!”
— Phoenix Rising magazine